April 7th is World Health Day

Elderly Gentleman
World Health Day was established by the World Health Organization (WHO) as a worldwide campaign, Inviting all who want to participate, to focus on a sole health challenge with global impact.

They encourage us to spend one day, April 7th, devoted to raising awareness and to increase our knowledge on one specific health issue. This year’s theme “Good Health Adds Life to Years” deals with concerns with aging and the elderly. The WHO took an in-depth look at health information and data on ageing in order to help spread the word on how to better understand the needs of the elderly. This is a concern that everyone can understand and will eventually concern every single person, no matter what age, shape, size, color, or income bracket.

The WHO provides a “Toolkit” for World Health Day events or activities, which offers ideas for planning and implementing campaigns and highlights key points dealing with this years theme.

Some of the topics covered in their Tool Kit include:

  • Population Trends
  • Calls to Action
  • Communication Materials
  • How To’s For Audience Engagement Through Med
  • The Demographics of Ageing
  • The Epidemiology of Population Ageing
  • Four Key Actions That Governments and Societies Can Take Now for Healthier and More Active Ageing
  • Contacts for Technical and Communications Support

Download a PDF of The Toolkit Here

(Photo Courtesy of: Adam Jones, Ph.D.)

About Mike Ignatz

Mike Ignatz has managed Business Development at The Benefits Trust since 2005. His drive and focus has helped The Benefits Trust provide better benefits plans to small and mid-sized businesses throughout Canada.

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