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DTSTART;TZID=America/Toronto:20260609T100000
DTEND;TZID=America/Toronto:20260609T110000
DTSTAMP:20260529T115427
CREATED:20260108T210227Z
LAST-MODIFIED:20260210T150733Z
UID:9976-1780999200-1781002800@thebenefitstrust.com
SUMMARY:Sales Cycle from Start to Finish
DESCRIPTION:What does a strong benefits sale look like\, from first contact to signed agreement? In this live discussion\, two experienced advisors will walk through their full sales cycle\, offering candid insights into what works\, what stalls\, and what gets results. \nWe’ll explore real conversations\, decision points\, and tactics you can apply in your own practice. \nYou’ll learn: \n\nHow to build trust and move past “just send me a quote”\nThe role of education in the sales process\nHow to position The Benefits Trust with different buyer types\nTips for handling objections and keeping momentum\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/sales-cycle-from-start-to-finish-3/
CATEGORIES:Zoomcasts
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2025/04/felix-viray-WEKYnsgn0x8-unsplash-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260611T100000
DTEND;TZID=America/Toronto:20260611T110000
DTSTAMP:20260529T115427
CREATED:20260108T210227Z
LAST-MODIFIED:20260210T150833Z
UID:9982-1781172000-1781175600@thebenefitstrust.com
SUMMARY:Sales Cycle from Start to Finish
DESCRIPTION:What does a strong benefits sale look like\, from first contact to signed agreement? In this live discussion\, two experienced advisors will walk through their full sales cycle\, offering candid insights into what works\, what stalls\, and what gets results. \nWe’ll explore real conversations\, decision points\, and tactics you can apply in your own practice. \nYou’ll learn: \n\nHow to build trust and move past “just send me a quote”\nThe role of education in the sales process\nHow to position The Benefits Trust with different buyer types\nTips for handling objections and keeping momentum\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/sales-cycle-from-start-to-finish-2/
CATEGORIES:Zoomcasts
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2025/04/felix-viray-WEKYnsgn0x8-unsplash-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260617T120000
DTEND;TZID=America/Toronto:20260617T130000
DTSTAMP:20260529T115427
CREATED:20260108T210227Z
LAST-MODIFIED:20260210T150913Z
UID:9974-1781697600-1781701200@thebenefitstrust.com
SUMMARY:Sales Cycle from Start to Finish
DESCRIPTION:What does a strong benefits sale look like\, from first contact to signed agreement? In this live discussion\, two experienced advisors will walk through their full sales cycle\, offering candid insights into what works\, what stalls\, and what gets results. \nWe’ll explore real conversations\, decision points\, and tactics you can apply in your own practice. \nYou’ll learn: \n\nHow to build trust and move past “just send me a quote”\nThe role of education in the sales process\nHow to position The Benefits Trust with different buyer types\nTips for handling objections and keeping momentum\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/sales-cycle-from-start-to-finish/
CATEGORIES:Zoomcasts
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2025/04/felix-viray-WEKYnsgn0x8-unsplash-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260708T100000
DTEND;TZID=America/Toronto:20260708T110000
DTSTAMP:20260529T115427
CREATED:20260108T210227Z
LAST-MODIFIED:20260108T210227Z
UID:9979-1783504800-1783508400@thebenefitstrust.com
SUMMARY:Benefits Branding
DESCRIPTION:Your benefits brand is more than your logo or tagline\, but it’s how clients perceive your value before you ever say a word. In a market where many advisors sound the same\, your ability to clearly position yourself is what sets you apart. \nThis summer session is designed to help advisors build a benefits brand that attracts the right clients\, supports the sales cycle\, and reinforces your long-term value. Whether you’re just getting started or refining an established message\, this session will help you brand with confidence and clarity. \nWe’ll cover: \n\nWhy your benefits brand matters more than you think\nHow to align your messaging with your ideal client\nThe biggest branding mistakes advisors make (and how to avoid them)\nPractical tools to communicate your value consistently\nHow The Benefits Trust supports your brand\, not overshadows it\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/benefits-branding-4/
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2024/07/Picture1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260715T120000
DTEND;TZID=America/Toronto:20260715T130000
DTSTAMP:20260529T115427
CREATED:20260108T210226Z
LAST-MODIFIED:20260108T210226Z
UID:9977-1784116800-1784120400@thebenefitstrust.com
SUMMARY:Benefits Branding
DESCRIPTION:Your benefits brand is more than your logo or tagline\, but it’s how clients perceive your value before you ever say a word. In a market where many advisors sound the same\, your ability to clearly position yourself is what sets you apart. \nThis summer session is designed to help advisors build a benefits brand that attracts the right clients\, supports the sales cycle\, and reinforces your long-term value. Whether you’re just getting started or refining an established message\, this session will help you brand with confidence and clarity. \nWe’ll cover: \n\nWhy your benefits brand matters more than you think\nHow to align your messaging with your ideal client\nThe biggest branding mistakes advisors make (and how to avoid them)\nPractical tools to communicate your value consistently\nHow The Benefits Trust supports your brand\, not overshadows it\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/benefits-branding-3/
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2024/07/Picture1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260811T100000
DTEND;TZID=America/Toronto:20260811T110000
DTSTAMP:20260529T115427
CREATED:20260108T210226Z
LAST-MODIFIED:20260108T210226Z
UID:9980-1786442400-1786446000@thebenefitstrust.com
SUMMARY:Benefits Branding
DESCRIPTION:Your benefits brand is more than your logo or tagline\, but it’s how clients perceive your value before you ever say a word. In a market where many advisors sound the same\, your ability to clearly position yourself is what sets you apart. \nThis summer session is designed to help advisors build a benefits brand that attracts the right clients\, supports the sales cycle\, and reinforces your long-term value. Whether you’re just getting started or refining an established message\, this session will help you brand with confidence and clarity. \nWe’ll cover: \n\nWhy your benefits brand matters more than you think\nHow to align your messaging with your ideal client\nThe biggest branding mistakes advisors make (and how to avoid them)\nPractical tools to communicate your value consistently\nHow The Benefits Trust supports your brand\, not overshadows it\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/benefits-branding-2/
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2024/07/Picture1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260818T120000
DTEND;TZID=America/Toronto:20260818T130000
DTSTAMP:20260529T115427
CREATED:20260108T210225Z
LAST-MODIFIED:20260108T210225Z
UID:9978-1787054400-1787058000@thebenefitstrust.com
SUMMARY:Benefits Branding
DESCRIPTION:Your benefits brand is more than your logo or tagline\, but it’s how clients perceive your value before you ever say a word. In a market where many advisors sound the same\, your ability to clearly position yourself is what sets you apart. \nThis summer session is designed to help advisors build a benefits brand that attracts the right clients\, supports the sales cycle\, and reinforces your long-term value. Whether you’re just getting started or refining an established message\, this session will help you brand with confidence and clarity. \nWe’ll cover: \n\nWhy your benefits brand matters more than you think\nHow to align your messaging with your ideal client\nThe biggest branding mistakes advisors make (and how to avoid them)\nPractical tools to communicate your value consistently\nHow The Benefits Trust supports your brand\, not overshadows it\nQ&A session\n\nThis session is presented by The Benefits Trust\, Canada’s largest independent third-party administrator\, ensuring you have the tools and knowledge to serve your clients better.\nhttps://us06web.zoom.us/meeting/register/DSpv_Er6TmmsB5suvnxhAA#/registration
URL:https://thebenefitstrust.com/event/benefits-branding/
ATTACH;FMTTYPE=image/jpeg:https://thebenefitstrust.com/wp-content/uploads/2024/07/Picture1.jpg
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