Executive benefits can’t be one-size-fits-all, but too often, that’s exactly how they’re sold. This session explores the gap between what executives actually want and what most advisors recommend.

We’ll cover:

  • What executives really care about (and what they don’t)
  • The limits of traditional group plans for senior roles
  • Why off-the-shelf “executive add-ons” fall short
  • How to build benefits packages that support retention and satisfaction
  • Q&A session

This session is presented by The Benefits Trust, Canada’s largest independent third-party administrator, ensuring you have the tools and knowledge to serve your clients better.

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