Benefits Branding

Your benefits brand is more than your logo or tagline, but it’s how clients perceive your value before you ever say a word. In a market where many advisors sound the same, your ability to clearly position yourself is what sets you apart.

This summer session is designed to help advisors build a benefits brand that attracts the right clients, supports the sales cycle, and reinforces your long-term value. Whether you’re just getting started or refining an established message, this session will help you brand with confidence and clarity.

We’ll cover:

• Why your benefits brand matters more than you think
• How to align your messaging with your ideal client
• The biggest branding mistakes advisors make (and how to avoid them)
• Practical tools to communicate your value consistently
• How The Benefits Trust supports your brand, not overshadows it
• Q&A session

This session is presented by The Benefits Trust, Canada’s largest independent third-party administrator, ensuring you have the tools and knowledge to serve your clients better.