Real Executive Benefits: What Does It Mean?

Executive benefits can’t be one-size-fits-all, but too often, that’s exactly how they’re sold. This session explores the gap between what executives actually want and what most advisors recommend.

Featuring guest expert Alan from Medcam, we’ll dive into the real opportunities that come from customizing executive coverage to deliver meaningful value and retention.

We’ll cover:

● What executives really care about (and what they don’t)

● The limits of traditional group plans for senior roles

● Why off-the-shelf “executive add-ons” fall short

● How to build benefits packages that support retention and satisfaction

● Q&A session

This session is presented by The Benefits Trust, Canada’s largest independent third-party administrator, helping advisors design flexible, customized solutions that align with evolving client needs.