12.17.2025

The Benefits Trust Recognized for Leading the Future of Benefits Technology with 5-Star Technology 2025

Robert Crowder, founder and President of The Benefits Trust, has over 30 years of experience serving pension and employee benefits clients. In 1994, he founded The Benefits Trust as a Third Party Administrator serving small and mid-sized business across Canada. Through Rob Crowder's dedication and leadership, The Benefits Trust has grown into the successful benefits provider that it is today.

The Benefits Trust Recognized for Leading the Future of Benefits Technology with 5-Star Technology 2025

The Benefits Trust is proud to share that we have been named a recipient of the 5-Star Technology 2025 award by Benefits and Pensions Monitor. This honour celebrates the top organizations shaping the future of employee benefits and pension delivery through meaningful and practical technology.

As the largest Canadian-owned, independent third-party administrator, our mission has always been to give employers more control and flexibility in their group benefits. This recognition reflects how our combination of customized plan design and simple, intuitive technology supports clients, their employees, and their families with a better benefits experience.

Why This Award Matters

Across Canada, organizations are working to stay competitive while managing rising costs and changing workforce needs. Technology has become a powerful tool that helps employers offer meaningful coverage while streamlining administration. The 5-Star Technology award highlights companies that are not only adapting to these realities, but actively improving them.

For us, the award reinforces that we are moving benefits forward in ways that genuinely matter. Our clients need plans that evolve with their workforce, connect to business objectives, and reduce the friction that often comes with traditional benefits administration. This recognition confirms that our technology, especially our member app, is helping employers deliver benefits that are simple, transparent, and easy to use for every member of their team.

App-Forward Technology That Puts Members First

Our technology is designed around real needs, not trends. That commitment is most clearly seen in The Benefits Trust app. From its first release, the app has focused on one priority: making claims easy, intuitive, and stress-free for members.

The app helps members submit claims in minutes, track progress in real time, and feel confident using their benefits. This ease of use creates a better experience for employees and their families. It also reduces administrative demand for employers, since fewer questions and less confusion mean smoother plan management overall.

The app reflects our broader philosophy. Technology should simplify group benefits. It should make life easier for employers and fully support the people who rely on their coverage every day.

What Sets The Benefits Trust Technology Apart

Every component of our platform supports the flexibility of our custom plans. Employers have full visibility into their program with clear reporting, transparent pricing, and straightforward plan management tools. And because we are independent from traditional insurers, our clients are never limited to preset packages. They have the freedom to design plans that match their team structure, compensation strategy, and long-term goals.

Our technology supports that flexibility by making it simple to manage benefits in real time and understand usage trends. While our tools are powerful, it is the way we apply them that truly differentiates us. Technology enhances our service and allows us to deliver clarity, responsiveness, and consistency at every stage of the client journey.

Looking Ahead

This award represents an exciting milestone in our technology journey. It also marks the beginning of our next phase of innovation. We will continue enhancing the app, expanding functionality across our platform, and improving the experience for both employers and members.

Our commitment is clear. We will keep advancing our tools so that group benefits become simpler, more transparent, and more aligned with the needs of the modern workforce. This recognition is a sign of our momentum, and we are just getting started.

Thank You to Our Clients and Team

We are grateful to the clients who trust us to support their organizations. Your dedication to offering benefits that reflect your values and priorities inspires us every day.

We also thank our internal team for continually raising the bar. Your focus on clarity, flexibility, and service is the reason our technology works the way it does. It is built to support real business outcomes and real member experiences.

As benefits continue to evolve, we remain committed to staying ahead of the curve. If you are ready for a more flexible and transparent approach to group benefits, we invite you to connect with us today.

Robert Crowder, founder and President of The Benefits Trust, has over 30 years of experience serving pension and employee benefits clients. In 1994, he founded The Benefits Trust as a Third Party Administrator serving small and mid-sized business across Canada. Through Rob Crowder's dedication and leadership, The Benefits Trust has grown into the successful benefits provider that it is today.

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