by Robert J. Crowder CLU, GBA | May 18, 2023 | Employee Benefits
Selling benefits should not be a one-size-fits-all solution – not if you’re looking for profitable clients, that is. Prospects of different sizes have differing needs, and that warrants a unique approach when selling to a business with 50 employees compared to a...
by Robert J. Crowder CLU, GBA | Apr 18, 2023 | News
Successfully selling benefits comes down to crafting benefits plans that work for the client and their particular needs. Clients come in different shapes and sizes, so learning how to sell to specific groups in a way that is tailored to them is essential. Small...
by Robert J. Crowder CLU, GBA | Mar 16, 2023 | Employee Benefits
As a benefits advisor, it’s very helpful to segment your clients and prospects by the size of their business. Companies with only a handful of employees are going to make purchasing decisions in a very different way than companies with hundreds of employees, so it...
by Robert J. Crowder CLU, GBA | Feb 1, 2023 | News
The year has just begun, and you’re looking at the calendar ahead of you. What can be done in the next 11 months to grow your benefits practice and achieve your goals in one year’s time? Selling can be complicated, and it inevitably comes with ups and downs....
by Robert J. Crowder CLU, GBA | Nov 4, 2022 | Stop Loss
Health benefits are essential components of any well-rounded compensation package. And while they’re helpful for any employee who needs coverage of medical and health care expenses, employers also need to ensure they’re protected against the potentially catastrophic...
